Ford Motor Company
I was given the opportunity to lead the art direction for my company’s most important piece of business: the Ford truck dealer brochures. Not to add any pressure, my first project was the newly redesigned 2021 F-150 - the best selling truck in the world.
How do you go on location for photoshoots with brand new vehicles in the midst of a pandemic?
You don’t. You make the locations come to you.
Thanks to advancements in CG technology, we created photorealistic vehicles and environments to keep the wheels turning for these new vehicle brochures. As our new process continued to improve, we merged CG technology with our expansive studio space by using a massive, curved LED wall to simulate environments.
Hands Free Driving Technology - Final Asset
Panoramic LED Wall
2022 F-150 Limited